Create summer camps and fitness plans for dogs


That more and more homes in large cities coexist with them is known: in the City of Buenos Aires alone, to give an example, there are more than 430 thousand; and the country is the one that has more quantity per inhabitant (to see apart). But beyond the statistics, the truth is that the dogs – these are the ones – have already become one more of the family and, consequently, appear increasingly sophisticated services for them, that include from the physical well-being of the pets – with training and fitness plans, or an ambulance service – to weekend retreats and a vacation camp in a field where they nap in armchairs and beds, and celebrate their birthdays as if they were kids.
Maria Eugenia Zuccaro – more known for her account of Instagram @ marufitvet, where she also gives advice – changed her body and her life three years ago: she embraced fitness, modified her diet and began to train and run marathons, and wanted to combine the pleasure she experimented with these changes with his “formal” activity, that of veterinary.

“I started running with my dog, Pepe, who is very active; and I realized that sharing a physical activity with your pet is very good, “he says. Thus, he set up his own training program and began offering it to others, who not only set up the fitness plan; but it seeks that “owners understand that their pets, urban and sedentary adopt the same bad habits that they: more than 50{c43afef20b53c52cc3c9604a6ded27ea6b33b707c3920cbe039a75721c1053d0} of dogs in Buenos Aires are overweight, and problems they acquire from us: anxiety, stress, fears,” Explain.

Zuccaro’s plan is comprehensive: he first knows his ‘patient’, asks what the owner is looking for – lowering weight, trying to channel bad behavior, or simply sharing a physical activity together, such as walking or swimming. He also does cardiological check-ups, blood and bone tests, and an eating program. The treatment – which can cost up to $ 1,000 per month – includes clinic appointments. Its clients are mostly women between 20 and 40, who are interested in fitness; or the young children of families who want their dogs well trained. “It’s not just about changing the food and making them lose weight, that’s the easiest thing,” he says.

Well educated. La Manada is not just a “nursery” for dogs, it is much more than that: Francisco García Ibar began with this project 15 years ago, when he began to work as a trainer and walker; and in a farm in Lima, near Zárate, organizes weekend retreats for dogs and holiday colonies – with all the luxuries – during summer and winter, which cost about $ 650 a day.

In the last two years, his service queries doubled, which he defined as “a field lodge for well educated dogs.” And he stresses that “my clients are people who treat them as if they were their children, and here we look for that, give them the same treatment. I target people who are committed to the dog’s education and health. Not only give love, but educate and be on top of them. That generates, in the long run, balanced dogs. ”

There, pets not only stay, but also share as if they were, literally, guys playing. “The field has many natural stimuli, where they can make decisions, follow a footprint, be free,” he says. Gabriela Ventura lives in Belgrano, and six months ago she takes Charlotte, her eleven-year-old farmer, to La Manada on weekends. “I needed to fix her care, because I was going to a club with my children where they would not accept dogs. For me it’s like a daughter and I love to watch her enjoy. I prefer to see it outdoors, not locked up in an apartment. There they even organized his birthday party with a cake with candles and special games, “he recalls.

In the García Ibar estate, he walks “to have the group united and all with the balanced energies and couples”, and at bedtime, they use armchairs and beds that they choose. And in the summer, in addition, there is air conditioning and an Australian tank is enabled where the dogs can swim, with trampolines so that they do pirouettes. They all eat together in a canteen.
Ranking mascotero

Argentines are fanatics of dogs, and in addition, the most dogs per inhabitant have in the region.

The data comes from the GFK Global study on pets, which says that 66{c43afef20b53c52cc3c9604a6ded27ea6b33b707c3920cbe039a75721c1053d0} of Argentines have a dog – twice the world average – and that the consulting firm Focus Market used to account for the profile of these owners and their expenses.

“From these data it is interesting to see how single-person households have grown in recent years, surpassing those of three to four people, where the dog went from being a member of the family to being the family,” says Damián Di Pace, from Focus Market. “Especially if we think about economically independent young people, or adults who separate and look for a pet.”

It is they who spend 60{c43afef20b53c52cc3c9604a6ded27ea6b33b707c3920cbe039a75721c1053d0} more on their pets – it can go up to $ 2 thousand, among expenses of veterinarian, walker, food, vaccines, even canine hairdressing, for example.

Veterinary on wheels

Twelve years ago, Gustavo Daniel Martínez, a veterinarian, began calling him to make home care in countries of Greater Buenos Aires, while he kept his patients in Recoleta. And it occurred to him that he could unify that care by offering a service that, so far, he says, remains “the only one”: Vet on Wheels, a pet ambulance, where he can look after dogs at the same level as a traditional veterinarian , for twice the cost in an office. Medication and studies go further. And you can do operations of medium complexity, and work with an anesthetist. “I only refer to hospitalization when certain practices are necessary, such as hydrotherapy; or very complex surgeries, “he describes.


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