CBD and sports: cannabis investors rejoice at investment potential

CBD and sports

Just as Athletes are turning to CBD as a solution to improving their performance, CBD companies like West Coast Ventures Corp. (OTC: WCVC) are set prosper.

Cannabis is often discussed in its recreational version and the psychotropic effects provided by THC, which, it should be recalled, is the only psychotropic molecule present in hemp. Now other molecules are studied, isolated and worked on, most importantly cannabidiol or CBD.

CBD has significant potential health benefits. Early research suggests it could be anti-inflammatory, anti-anxiolytic, antipsychotic, anti-cancer, antioxidant, etc. These potential health benefits have attracted savvy athletes and companies like West Coast Ventures Corp. (OTC:WCVC)

WCVC has seen great success through its Illegal Brands CBD water and sachets. The company sells these products through their Illegal Burger and Illegal Pizza restaurant locations. Illegal Brands CBD is fully lab tested and designed with the same ethos as the food produced in WCVC’s restaurants. High quality ingredients, no additives or sugar, great presentation. For athletes companies like WCVC offer a great way to get the CBD that could help them take their performance to the next level.

Why are athletes excited about CBD?

Studies have shown that CBD interacts with certain receptors in the brain that regulate the perception of pain and inflammation. According to professional athletes using CBD, it would be beneficial for many reasons after intense sport activity, but also before.

Before:

  • Improved concentration.
  • Stress reduction before competition.
  • Energy saving without the resulting nervousness of other stimulants such as coffee or other energy drinks.

After:

  • Reduction of muscle cramps, aches and pains.
  • Accelerated muscle recovery through reducing inflammation.
  • Pain reduction, which allows top-level athletes to better support intense training regimens.
  • Improvement of the quality of sleep, which indirectly leads to better physical and mental recovery.
  • Accelerated of healing after injuries.
  • Substitution of painkillers based on highly addictive opioids.

Athletes have two primary ways of consuming CBD. The first is CBD oil. CBD oils can be used in two different ways by athletes: In a traditional way, as a dietary supplement, by depositing a few drops under the tongue several times a day, especially with training or competition.

The second method is CBD cream and balms with CBD extracts. This method is becoming more and more common amongst athletes. Indeed, the creams act in the same way as the balms, gels and other ointments they use today to relieve the various pains caused by their practice (muscle & joint pains, haematomas…). A simple local application on painful areas of the body can help soothe local pain.

Sports legislation is catching up.

On January 1, 2018, the World Anti-Doping Agency (WADA) removed CBD from the list of doping products, thanks to numerous reports highlighting the effectiveness of CBD on athletes, particularly on recovery.

In its report, WADA therefore states that “Cannabidiol is no longer prohibited”. However, it is important to specify that they must be isolated CBDs and not Full Spectrum and must therefore not contain any trace of THC for anti-doping controls.

Thanks to this new sports regulation, it is therefore normal to see its use promoted by many athletes in several sports: fighting sports, US sports (NBA, NFL, Base Ball), cycling…

It should be noted that the last World Cup held in 2018 in Russia was the first high-profile world competition to allow the consumption of CBD In parallel, the World Surf League has given its approval for the use of CBD to surfers participating in competitions in order to respond to the increase in the number of drugs and other opioids that have a very negative impact on the metabolism and lives of consumers.

CBD has massive potential to revolutionize the sporting world. Take American football, 52% of retired NFL players have used opioid-based treatments during their careers. Of these 71% report that they began to abuse these highly addictive chemicals. CBD offers a natural, non-addictive, alternative and this simple fact will be what eventually drives CBD into the mainstream.

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