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Whiteboard Animation

Animated Explainer Video Production

Utilizing graphics to connect with your audience is not a new concept. Ever since human shave learnt to communicate, they have used drawings to explain concepts that are otherwise difficult to get across. Add in motion to the graphics and it becomes worth a thousand pictures. Animations are moving graphics that grab the viewer’s attention, provide passive pleasure of absorbing the content without having to make too much effort. Animations have been around for a long time. White board animations are a specific kind of animation that is popular for its simple,clean and sleek presentation. A whiteboard animation is hand drawn flow of concepts over an expanse of white space. Previously, communicators would record themselves drawing images on

whiteboard, moving from one idea to the other, until the whole collection unifies them together into one big message.Now it has become easier with animation software; they perform the task of drawing the message as you define the idea. There is just something stimulating and nostalgic about simple handmade drawings on white boards. It exudes an air of learning and education, taking the viewer back to a fun classroom. White board animations are extremely popular in various sectors, from education to business. An exquisitely developed whiteboard animation exponentially increases the retention of the message.

What is a whiteboard animation video?

A video that shows a hand drawing elements on a white background, with crisp yet often exaggerated graphics is called white board animation video. The video starts at a very basic step and moves on, adding on steps and further information, making it easy to understand a complex idea broken down into steps. Whiteboard animations are best to explain flowcharts. White board animations are also the marketers’ choice for advertising as well as explainer animations. The basic phenomenon behind whiteboard animations is essentially like a stop action video, but the use of software lends a fluidity to the drawing movements that it looks like a true animation instead of a whiteboard stop motion animation.

Why make whiteboard animation videos?

Whiteboard animation videoshave many benefits over other forms of animations.

  • Widerappeal: Whiteboard animation is suitable for a variety of topics andindustries because of its inherent promise of simplicity.
  • Uncluttered: While other forms of animations are colorful and graphically more extensive, whiteboardanimations are uncluttered with their white background and few “marker”colors. Usually whiteboard animations are drawn using a basic black marker.
  • Independent of language: Whiteboard animations can be understood by viewers of different locales. They capitalize on the universality of drawings and can explain even the most complex concepts without needing words. Unlike other forms of animation, whiteboard animations are effective independent of language.
  • Cost effective: All you need is a whiteboard animation service or software and you are on the way to create magic with your animations.  Other animations cost much more with dedicated artists and designers required for the project.
  • Marketing collateral: Whiteboard animations double as marketing collateral for your brand. Whiteboard animation characters draw attention to themselves, help the viewer create parallels with them and increase the chance for acting on the call to action.
  • Shareable:Whiteboard animations can be shared online via various social media platforms as well as from the company’s website. They can be used as educational tools by companies to lead the consumer into the brand ideology.

White board Animation Video Uses

Whiteboard animation is best used to explain intricate complex concepts in an easy manner. White board animations are a versatile medium that can benefit many industries.

  • Education Everyone has sat through boring science lectures with information being droned on them. The same ideas when presented through a whiteboard animation become understandable and interesting.
  • Technical Products and Services Services like banking services can use whiteboard explainer videos to explain the more complex services, enticing the consumer with not only cool graphics, but also making them feel intelligent and accepted. Technical products like bitcoin are also a good candidate for whiteboard animations.
  • Present too many ideas in little man Certain topics or even industries need to get out huge amounts of information to their viewers. Whiteboard animations do not overwhelm the viewer, and presents the ideas such that viewer retains most of it.
  • Marketing videos Whiteboard animations make for lighthearted marketing videos that are easy on the eye and the mind, yet retain a businesslike demeanor without diminishing the actual marketing message.

Whiteboard animation musts

Some elements are a must for an elegant whiteboard animation video.

  • The drawing hand - The drawing acts as an anchor for the viewer, instilling a sense of ease, which will lack if the hand is entirely missing.
  • White background -  Whiteboard animations are done on white background. There is no other way to do it. It is not pink board animation or blue board animation. It is called whiteboard animation because of the use of plain white background.
  • Build connections – The fluidity of the whiteboard animation comes from the smooth transition between one element and the next. If the elements are disjointed, the animation renders itself useless.
  • A good script – A well-written script is the beginning of a great white board animation.
  • Sound effects and narration – Relevant sound effects combined with great voice overs add an element of authority to the whiteboard animation.

What to look for in a Whiteboard Animation Company?

So you have decided to get a whiteboard animation created for your brand? Keep a lookout for the best whiteboard animation company. The best way to find one is by looking at their past works and judge them on the level of quality you are looking for. The company you choose should assign a team who is easily reachable when you are finalizing ideas, or need some changes made to the animation. Your budget is also an important factor in this decision, so you have to draw the compromise between quality and price. Just remember expensive does not translate into quality. Now that you know that a lot goes into whiteboard animations, start planning now for yours so that you can choose the right company for your needs and create the best whiteboard animation out there.

Whiteboard Animation

Our Clients

Our Portfolio

Animated Explainer Video Production

Utilizing graphics to connect with your audience is not a new concept. Ever since human shave learnt to communicate, they have used drawings to explain concepts that are otherwise difficult to get across. Add in motion to the graphics and it becomes worth a thousand pictures. Animations are moving graphics that grab the viewer’s attention, provide passive pleasure of absorbing the content without having to make too much effort. Animations have been around for a long time. White board animations are a specific kind of animation that is popular for its simple,clean and sleek presentation. A whiteboard animation is hand drawn flow of concepts over an expanse of white space. Previously, communicators would record themselves drawing images.


Whiteboard, moving from one idea to the other, until the whole collection unifies them together into one big message. Now it has become easier with animation software; they perform the task of drawing the message as you define the idea. There is just something stimulating and nostalgic about simple handmade drawings on white boards. It exudes an air of learning and education, taking the viewer back to a fun classroom. White board animations are extremely popular in various sectors, from education to business. An exquisitely developed whiteboard animation exponentially increases the retention of the message.

What is a whiteboard animation video?

A video that shows a hand drawing elements on a white background, with crisp yet often exaggerated graphics is called white board animation video. The video starts at a very basic step and moves on, adding on steps and further information, making it easy to understand a complex idea broken down into steps. Whiteboard animations are best to explain flowcharts. White board animations are also the marketers’ choice for advertising as well as explainer animations. The basic phenomenon behind whiteboard animations is essentially like a stop action video, but the use of software lends a fluidity to the drawing movements that it looks like a true animation instead of a whiteboard stop motion animation.

The basic phenomenon behind whiteboard animations is essentially like a stop action video, but the use of software lends a fluidity to the drawing movements that it looks like a true animation instead of a whiteboard stop motion animation.
Essence Studios did everything they said they would do and did it on time! The whole process was very easy!"

Adam Gilchrist, Digital Project Manager - EY

Why make whiteboard animation videos?

Whiteboard animation videos have many benefits over other forms of animations.
  • Wider appeal: Whiteboard animation is suitable for a variety of topics and industries because of its inherent promise of simplicity.
  • Uncluttered: While other forms of animations are colorful and graphically more extensive, whiteboardanimations are uncluttered with their white background and few “marker”colors. Usually whiteboard animations are drawn using a basic black marker.
  • Independent of language: Whiteboard animations can be understood by viewers of different locales. They capitalize on the universality of drawings and can explain even the most complex concepts without needing words. Unlike other forms of animation, whiteboard animations are effective independent of language.
  • Cost effective: All you need is a whiteboard animation service or software and you are on the way to create magic with your animations.  Other animations cost much more with dedicated artists and designers required for the project.
  • Marketing collateral: Whiteboard animations double as marketing collateral for your brand. Whiteboard animation characters draw attention to themselves, help the viewer create parallels with them and increase the chance for acting on the call to action.
  • Shareable: Whiteboard animations can be shared online via various social media platforms as well as from the company’s website. They can be used as educational tools by companies to lead the consumer into the brand ideology.

White board Animation Video Uses

Whiteboard animation is best used to explain intricate complex concepts in an easy manner. White board animations are a versatile medium that can benefit many industries.
  • Education Everyone has sat through boring science lectures with information being droned on them. The same ideas when presented through a whiteboard animation become understandable and interesting.
  • Technical Products and Services Services like banking services can use whiteboard explainer videos to explain the more complex services, enticing the consumer with not only cool graphics, but also making them feel intelligent and accepted. Technical products like bitcoin are also a good candidate for whiteboard animations.
  • Present too many ideas in little man Certain topics or even industries need to get out huge amounts of information to their viewers. Whiteboard animations do not overwhelm the viewer, and presents the ideas such that viewer retains most of it.
  • Marketing videos Whiteboard animations make for lighthearted marketing videos that are easy on the eye and the mind, yet retain a businesslike demeanor without diminishing the actual marketing message.

Whiteboard animation musts

Some elements are a must for an elegant whiteboard animation video.
  • The drawing hand - The drawing acts as an anchor for the viewer, instilling a sense of ease, which will lack if the hand is entirely missing.
  • White background -  Whiteboard animations are done on white background. There is no other way to do it. It is not pink board animation or blue board animation. It is called whiteboard animation because of the use of plain white background.
  • Build connections – The fluidity of the whiteboard animation comes from the smooth transition between one element and the next. If the elements are disjointed, the animation renders itself useless.
  • A good script – A well-written script is the beginning of a great white board animation.
  • Sound effects and narration – Relevant sound effects combined with great voice overs add an element of authority to the whiteboard animation.

What to look for in a Whiteboard Animation Company?

So you have decided to get a whiteboard animation created for your brand? Keep a lookout for the best whiteboard animation company. The best way to find one is by looking at their past works and judge them on the level of quality you are looking for. The company you choose should assign a team who is easily reachable when you are finalizing ideas, or need some changes made to the animation. Your budget is also an important factor in this decision, so you have to draw the compromise between quality and price. Just remember expensive does not translate into quality. Now that you know that a lot goes into whiteboard animations, start planning now for yours so that you can choose the right company for your needs and create the best whiteboard animation out there.
Essence Studios did everything they said they would do and did it on time! The whole process was very easy!"

Adam Gilchrist, Digital Project Manager - EY

Video Creation Process

FAQ's

What are the benefits of using whiteboard animations?
Whiteboard animations are useful for a variety of purposes: 

  • They are both entertaining and educational 
  • They have the ability to turn complex topics into simple explanations
  • They are more cost-effective than other types of animations
  • Due to their streamlined visuals, they can hold the viewer’s attention for longer period of time
  • Whiteboard animation makes it easier to process & retain the information for the viewers.
Who all can use a whiteboard animation?
Whiteboard animation can be used by anyone. In fact, it can be used to lure any kind of audience due to its cost-effectiveness. Below are the types of people who can benefit from a whiteboard animation:
  • Businesses with excellent ideas
  • Marketers from the healthcare, technology as well as financial sectors
  • B2B marketers
  • Anyone who want to complement old audio content
  • Content creators or influencers who wish to educate their audience
  • Several non-profit organizations
When should you decide to go for a whiteboard animation for marketing?
It’s not always necessary for a whiteboard animation to be the best alternative for marketing a business or a product. Whether a whiteboard animation is the most suitable option for your marketing purposes, mainly depends on the message you want to convey, the product/service you wish to promote and your marketing goals. 

Besides, under the below situations, whiteboard animations usually become necessary. 

  • When the products/services are too technical

    Whiteboard animation videos are highly used for educational purposes due to their nature. They usually resemble the whiteboards that have been used in classrooms and meeting rooms since years. 

    Watching something being demonstrated on a white space makes it easier to grasp and follow the information or ideas.
  • When you are required to cover a lot of information

    The best whiteboards animations are highly efficient in condensing & synthesizing details. The most unique feature about whiteboards animations is their presentation which allows messages to unfold in front of the audience without distracting them while also keeping them intrigued. 

    While creating whiteboard animations, a marketer is allowed to create longer videos while making sure they are entertaining. This unique feature of content & presentation allows marketers to place more content than they would otherwise do with other forms of video content. However, the audience gets bored after a point of time.
What are the common mistakes you must avoid while creating a whiteboard animation?
A well-made whiteboard animation can be really beneficial for your marketing campaign, whereas a poorly-made one can harm your business too. Here are a few common mistakes that you must avoid: 

  • A whiteboard animation without a drawing hand

    Hand-drawing the images is an ideal format of a whiteboard animation. It provides a dynamism to a whiteboard animation while it also builds a connection with the audience. 
  • A whiteboard animation with a coloured background

    We can’t avoid white in whiteboard animations. A white background usually helps in retaining the information by the viewer, but it also serves another purpose. 

    When you use a coloured background, it helps in emphasizing the importance of a whiteboard animation. In such cases, these pieces of content are more effective than chalkboard animations.
  • Not using interconnected drawings

    Separate illustrations or drawings break the continuity of a whiteboard animation. Therefore, it is suggested to use interconnected imagery in the whiteboard animation in order to make it easier to follow for the audience. This signifies that continuity is the essence of a whiteboard animation. 
  • Creating poor animations 

    The absence of colour along with other distracting elements in whiteboard animations makes the animation more significant. Movement in a video retains the viewer’s attention, whereas it also helps in conveying the idea in a more entertaining manner. 

    If a whiteboard marketing video doesn’t use animation, it won't be effective. Additionally, there are other factors too that can make a video ineffective.
How to choose a video production company that suits your requirements?  
As you are already aware that detail & quality are important for a whiteboard animation to work. And the creative team behind it is bound to meet such requirements. Otherwise marketers are just wasting their time and money on a whiteboard animation. 

With so many firms offering video marketing services, it can be a little tricky to pick the right one for your marketing needs. To make this process easier for marketers, following is a guide to help you make the right decision.

  • Quality & Expertise - While picking a company that provides video marketing services, the first thing you need to do is to go through their portfolio along with references. This is how you will know whether they will suit your brand’s requirements or not.
  • Clear communication - The video marketing company must be well within your reach throughout the entire process of creation of the whiteboard animation. Healthy & clear communication is highly important. The client must be able to give inputs or any suggestions while the video is in progress. 
  • Customization - A custom-made whiteboard animation that is unique is integral to its entire performance. A custom-made whiteboard animation that reflects your company’s reputation is quite essential for the success of your business. 
  • Feedback - Make sure you check the comments, testimonials & feedback of your previous clients. Not every business-client interaction is similar, but it’s worth knowing what the previous customers thought about your products or services in the past.
  • Price - It’s obvious that you receive what you pay for. Companies who charge less usually go for templates in the whiteboard animations which hardly makes the videos original. Besides, other companies which don’t specialize in video marketing services tend to not have enough resources or manpower to create effective whiteboard animations, even if they charge a high price. Therefore, high pricing doesn’t always lead to high quality. 

    Regardless of the niche you belong to, opting the company that specializes in video production services will better accommodate your budget while providing you the quality you are looking for. 
How long does it take to create a whiteboard animation video?
It takes around 4 weeks to create a fully-tailored & good-quality whiteboard animation. Sometimes, it may take a little less time than this because of the pre-made templates companies use to edit. 

It's better to set goals in the beginning of the project & communicate those at the earliest to the creative team. If everyone in the team is on the same page, work flows in an harmonious manner while reducing any edits or revisions. 

Beginners with a minimal budget can also opt for whiteboard animation platforms such as Doodly or Videoscribe. These websites take around 50-60 minutes to create a decent whiteboard animation video. These are easy-to-use platforms which can be downloaded on their websites. 

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Essence Studios did everything they said they would do and did it on time! The whole process was very easy!
Project Manager, EY
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Thank you! Your submission has been received!
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1 (603) 374-7678
Ready to speak with a marketing expert? Give us a ring
1.6M Hours of Expertise
30+ Creators In Staff
1,128 Videos Created
OUR LOCATIONS
UK
USA
Australia
"
Essence Studios did everything they said they would do and did it on time! The whole process was very easy!
Project Manager, EY
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Animated Explainer Video Production

Utilizing graphics to connect with your audience is not a new concept. Ever since human shave learnt to communicate, they have used drawings to explain concepts that are otherwise difficult to get across. Add in motion to the graphics and it becomes worth a thousand pictures. Animations are moving graphics that grab the viewer’s attention, provide passive pleasure of absorbing the content without having to make too much effort. Animations have been around for a long time. White board animations are a specific kind of animation that is popular for its simple,clean and sleek presentation. A whiteboard animation is hand drawn flow of concepts over an expanse of white space. Previously, communicators would record themselves drawing images on whiteboard, moving from one idea to the other, until the whole collection unifies them together into one big message.

What is a whiteboard animation video?

A video that shows a hand drawing elements on a white background, with crisp yet often exaggerated graphics is called white board animation video. The video starts at a very basic step and moves on, adding on steps and further information, making it easy to understand a complex idea broken down into steps. Whiteboard animations are best to explain flowcharts. White board animations are also the marketers’ choice for advertising as well as explainer animations. The basic phenomenon behind whiteboard animations is essentially like a stop action video, but the use of software lends a fluidity to the drawing movements that it looks like a true animation instead of a whiteboard stop motion animation.

Why make whiteboard animation videos?

Whiteboard animation videoshave many benefits over other forms of animations.

  • Widerappeal: Whiteboard animation is suitable for a variety of topics andindustries because of its inherent promise of simplicity.
  • Uncluttered: While other forms of animations are colorful and graphically more extensive, whiteboardanimations are uncluttered with their white background and few “marker”colors. Usually whiteboard animations are drawn using a basic black marker.
  • Independent of language: Whiteboard animations can be understood by viewers of different locales. They capitalize on the universality of drawings and can explain even the most complex concepts without needing words. Unlike other forms of animation, whiteboard animations are effective independent of language.
  • Cost effective: All you need is a whiteboard animation service or software and you are on the way to create magic with your animations.  Other animations cost much more with dedicated artists and designers required for the project.
  • Marketing collateral: Whiteboard animations double as marketing collateral for your brand. Whiteboard animation characters draw attention to themselves, help the viewer create parallels with them and increase the chance for acting on the call to action.
  • Shareable:Whiteboard animations can be shared online via various social media platforms as well as from the company’s website. They can be used as educational tools by companies to lead the consumer into the brand ideology.

What is a whiteboard animation video?

Whiteboard animation is best used to explain intricate complex concepts in an easy manner. White board animations are a versatile medium that can benefit many industries.

  • Education Everyone has sat through boring science lectures with information being droned on them. The same ideas when presented through a whiteboard animation become understandable and interesting.
  • Technical Products and Services Services like banking services can use whiteboard explainer videos to explain the more complex services, enticing the consumer with not only cool graphics, but also making them feel intelligent and accepted. Technical products like bitcoin are also a good candidate for whiteboard animations.
  • Present too many ideas in little man Certain topics or even industries need to get out huge amounts of information to their viewers. Whiteboard animations do not overwhelm the viewer, and presents the ideas such that viewer retains most of it.
  • Marketing videos Whiteboard animations make for lighthearted marketing videos that are easy on the eye and the mind, yet retain a businesslike demeanor without diminishing the actual marketing message.

Whiteboard animation musts

Some elements are a must for an elegant whiteboard animation video.

  • The drawing hand - The drawing acts as an anchor for the viewer, instilling a sense of ease, which will lack if the hand is entirely missing.
  • White background -  Whiteboard animations are done on white background. There is no other way to do it. It is not pink board animation or blue board animation. It is called whiteboard animation because of the use of plain white background.
  • Build connections – The fluidity of the whiteboard animation comes from the smooth transition between one element and the next. If the elements are disjointed, the animation renders itself useless.
  • A good script – A well-written script is the beginning of a great white board animation.
  • Sound effects and narration – Relevant sound effects combined with great voice overs add an element of authority to the whiteboard animation.

What to look for in a Whiteboard Animation Company?

So you have decided to get a whiteboard animation created for your brand? Keep a lookout for the best whiteboard animation company. The best way to find one is by looking at their past works and judge them on the level of quality you are looking for. The company you choose should assign a team who is easily reachable when you are finalizing ideas, or need some changes made to the animation. Your budget is also an important factor in this decision, so you have to draw the compromise between quality and price. Just remember expensive does not translate into quality. Now that you know that a lot goes into whiteboard animations, start planning now for yours so that you can choose the right company for your needs and create the best whiteboard animation out there.

📞
Connect
with Us

Get Started

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Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.