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Explainer Videos

“A lot of the time in animation is spent getting
the story right – that’s something you can’t rush.”

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Best Explainer Video Company

Explainer videos are the best way to get attention while giving an insight into the product. An explainer video comprehensively shows the product or service in action, offered by your company. It introduces the business, explains how the product or service solves the customer’s problems and pains, and encourages the viewer to take an action. They are not just informational, these explainer videos are also used as digital media marketing collateral. Over the years explainer videos have gained popularity and shown promising results in increasing conversions. The best places to use the explainer video are the main page of your website, product page, a pop-up , in social media ads, posts, marketing emails etc.

There is so much competition in the business world, companies have to constantly seek ways to stand out among their competitors. Especially startups, who have limited resources for marketing, are on the lookout for options that help them get noticed.
A good script: An explainer video is short; in most cases around on minute long. It is very important to have an exceptional script to convey the intricacies of your product with in this time duration. It is only possible when you spend time on writing the script and perfecting it before turning it into an explainer video. The script should mention your company, highlight the problem your product solves,introduce your product, solve the problem and provide a persuasive call to action.

Why are infographics so effective?

Explainer videos have been monumental in increasing SEO rankings for your website. More and more videos are finding their way into top results, while text based search results are usually ranked lower. Videos are better at increasing consumer conversion rate by giving them a much better introduction to your product than pages and pages of text.

Explainer videos are more engaging. Viewers spend more time on pages with videos than those with only images and text. People like to share interesting videos as well, so there is higher chance of your video getting word of mouth propagation through social media. Videos are known to give a higher ROI. They might seem a huge expense at a minimum of $5,000 per video, but then it commands a higher conversion rate leading to massive ROI. Also this video is not only your advertisement, but it also is a perfect sales pitch. If you haven’t planned an explainer video yet, think about it now. The world today seeks visual cues to make decisions.
Essence helped us create an engaging explainer video that not only delivered our message accurately, but also helped us win an innovation award for our project. Fantastic work from a professional team."

Adam Gilchrist, Digital Project Manager - REVIEWSCART

Explainer Video

There are different types of explainer videos a company can offer. You can choose one or any combination of them to create an amazing video.
  • Explainer Video Animation A simple 2D animation with cartoon characters or even animated objects take the idea of your products or service up a notch and explain it in a way that the viewer gets attracted to the video and there is high chance they follow through with the call to action. An explainer video animation is creative, colorful and easy to create with the multitude of explainer video services and software available.
  • Explainer Video Whiteboard movie A whiteboard explainer video is best for explaining a service. These videos have hands drawing various aspects of the service on a whiteboard, accompanied with text and text bubbles showing the usage or the idea of the service in progressive steps.
  • Explainer video movie Last,but not the least, employ real people and create an explainer video with the people actually using the product or service. This type of explainer video resonates well with the audience, as they can relate to the people in the video. They can see the problems being alleviated through the product or service, and would like to see the same work for them as well.
  • Explainer Video Stop Action movie This is a really cool style of explainer video movie that is based on a series of photographs documenting a small change in the elements in the video frame. An animated explorer video production company will painstakingly photograph the progressive use of the product, and then use the pictures played in quick succession to show the usage of the product.

Explainer Video Services

Explainer videos have been monumental in increasing SEO rankings for your website. More and more videos are finding their way into top results, while text based search results are usually ranked lower. Videos are better at increasing consumer conversion rate by giving them a much better introduction to your product than pages and pages of text.
Explainer videos are more engaging. Viewers spend more time on pages with videos than those with only images and text. People like to share interesting videos as well, so there is higher chance of your video getting word of mouth propagation through social media. Videos are known to give a higher ROI. They might seem a huge expense at a minimum of $5,000 per video, but then it commands a higher conversion rate leading to massive ROI. Also this video is not only your advertisement, but it also is a perfect sales pitch. If you haven’t planned an explainer video yet, think about it now. The world today seeks visual cues to make decisions. You can capitalize on this fact by enticing them with a killer video explaining your product or service.

Video Creation Process

FAQ's

Why Choose an Explainer Video?
Studies have shown that explainer videos have outperformed traditional content, not just in attracting an audience and retaining them but also in what viewers learn from it. According to Insivia, viewers retain 95% of the information by watching a video, while they retain only 10% if it's presented in the form of text. 

Therefore, if people are intrigued and respond so well by videos, can businesses really afford to not include it in their marketing strategy.
How much does an Explainer video cost?
Explainer videos are a little hard to quote. As the price of an explainer video depends on various factors such as the video’s style, the amount of time it would take to, the length of the script, etc. This is why most explainer video production companies don’t really like to quote before considering all the above points. 

Usually, a creative team of the company assesses the project carefully and decides the price accordingly.
How much time would it take to create an Explainer video?
Companies try to offer their services or products to their clients as quickly as possible. Even video production companies try to roll out the videos as soon as a client reaches out to them. However, they won’t compromise with the quality while being as fast as they can. 

Generally, it takes around 4 weeks to create a minute-long explainer video. This time duration can vary depending on the style, contents of the video along with the client’s demand.
 
Advanced or 3D animated explainer video mostly takes longer time, whereas basic animations take lesser time to get ready.
Why does it take a long time to create an Explainer video?
It may take a little longer to create an explainer video as there are a lot of things involved in creating one. Usually, creators do not use templates in an explainer video.
 
Also, the entire process of creating an animation is time-consuming as it includes writing the script, editing the audio, etc. And if you rush through things, it will definitely be evident in the final result  in terms of its quality.
 What is the ideal length of an explainer video?
A minute-long explainer video works excellent for explainer video content. 60 seconds is enough time for your customer to understand your message or idea that you’re trying to convey. An ideal length of an explainer video can range between 30-90 seconds. The video must convey enough & relevant information in this time frame. Make sure to not make it draggy or else it would fail to lure the viewer to watch it till the end and click on the call to action.
 In what ways can an explainer video be used?
An explainer video can be used in numerous ways such as businesses and even in our daily life. Once your audience watches your explainer video, they will get an idea of the purpose of your product or service and what it does efficiently. 

An explainer video can be put to many uses such as email marketing, social media, email signature, as well as on the FAQ page of your company’s website. An explainer video is also very common at airports, universities and in offices too. And the list never ends.
What languages, music or accent should be used in an explainer video? 
An explainer video can be created in almost any language or accent. The creative team of any company is quite capable of changing the language or accent of an explainer video. You can give your video any accent ranging from Irish Male to US Female, etc. 

Get your video at Just $299!

Explainer Video

Best Explainer Video Company

There is so much competition in the business world, companies have to constantly seek ways to stand out among their competitors. Especially startups, who have limited resources for marketing, are on the lookout for options that help them get noticed. Explainer videos are the best way to get attention while giving an insight into the product. An explainer video comprehensively shows the product or service in action, offered by your company. It introduces the business, explains how the product or service solves the customer’s problems and pains, and encourages the viewer to take an action. They are not just informational, these explainer videos are also used as digital media marketing collateral. Over the years explainer videos have gained popularity and shown promising results in increasing conversions. The best places to use the explainer video are the main page of your website, product page, a pop-up , in social media ads, posts, marketing emails etc.

Essential elements of explainer videos

Any good explainer video comprises of elements that capture attention. They have cool graphics, awesome imagery and pleasing sounds and soundtracks. An animated video company or service has a collection of such elements that can be used to enhance your explainer video.

A good script: An explainer video is short; in most cases around on minute long. It is very important to have an exceptional script to convey the intricacies of your product with in this time duration. It is only possible when you spend time on writing the script and perfecting it before turning it into an explainer video. The script should mention your company, highlight the problem your product solves,introduce your product, solve the problem and provide a persuasive call to action.

A good script: An explainer video is short; in most cases around on minute long. It is very important to have an exceptional script to convey the intricacies of your product with in this time duration. It is only possible when you spend time on writing the script and perfecting it before turning it into an explainer video. The script should mention your company, highlight the problem your product solves,introduce your product, solve the problem and provide a persuasive call to action.

Humor attracts more people than any other message format. The opening sequence of the explainer video should captivate the viewer and lead them to your selling proposition. The script should not include technical jargon which might confuse the viewer or at the very worst, take them away from your product.

Sound effects and background voice: You could do the commentary yourself, or you could hire an experienced artist with a beautiful voice for a professional sounding narration. Same goes for music and sound effects. A good explainer video has appropriate background music and sound effects to make your message more alluring.

Producing the explainer video:  You could hire a production company to take care of all the aspects of creating your explainer video. There are many organizations who have the right resources to produce an amazing video that ticks all the boxes. Another way is to use software such as Powtoon, especially for animations and create the animation yourself. It is cost effective way toget started with your explainer video.  Any good animated explainer video production takes care of all of these elements.

Explainer Video Company

There are many companies that offer to create an explainer video in a professional manner. They specialize in capitalizing on the strengths of your product, choosing the best explainer video format for your company.  Explainer video companies like Loud Videos, Video. Explainers, have a strong portfolio of past works for your consideration and inspiration.

Explainer Video Services

There are different types of explainer videos a company can offer. You can choose one or any combination of them to create an amazing video.

  • Explainer Video Animation A simple 2D animation with cartoon characters or even animated objects take the idea of your products or service up a notch and explain it in a way that the viewer gets attracted to the video and there is high chance they follow through with the call to action. An explainer video animation is creative, colorful and easy to create with the multitude of explainer video services and software available.
  • Explainer Video Whiteboard movie A whiteboard explainer video is best for explaining a service. These videos have hands drawing various aspects of the service on a whiteboard, accompanied with text and text bubbles showing the usage or the idea of the service in progressive steps.
  • Explainer video movie Last,but not the least, employ real people and create an explainer video with the people actually using the product or service. This type of explainer video resonates well with the audience, as they can relate to the people in the video. They can see the problems being alleviated through the product or service, and would like to see the same work for them as well.
  • Explainer Video Stop Action movie This is a really cool style of explainer video movie that is based on a series of photographs documenting a small change in the elements in the video frame. An animated explorer video production company will painstakingly photograph the progressive use of the product, and then use the pictures played in quick succession to show the usage of the product.

Explainer Video Services

Explainer videos have been monumental in increasing SEO rankings for your website. More and more videos are finding their way into top results, while text based search results are usually ranked lower. Videos are better at increasing consumer conversion rate by giving them a much better introduction to your product than pages and pages of text.

Explainer videos are more engaging. Viewers spend more time on pages with videos than those with only images and text. People like to share interesting videos as well, so there is higher chance of your video getting word of mouth propagation through social media. Videos are known to give a higher ROI. They might seem a huge expense at a minimum of $5,000 per video, but then it commands a higher conversion rate leading to massive ROI. Also this video is not only your advertisement, but it also is a perfect sales pitch. If you haven’t planned an explainer video yet, think about it now. The world today seeks visual cues to make decisions. You can capitalize on this fact by enticing them with a killer video explaining your product or service.

Explainer Video

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Essence Studios did everything they said they would do and did it on time! The whole process was very easy!
Project Manager, EY
We've driven over 4,577,349 leads for clients from our Explainer Videos. Discover how we can help your business grow
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
1 (603) 374-7678
Ready to speak with a marketing expert? Give us a ring
1.6M Hours of Expertise
30+ Creators In Staff
1,128 Videos Created
OUR LOCATIONS
UK
USA
Australia
"
Essence Studios did everything they said they would do and did it on time! The whole process was very easy!
Project Manager, EY
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