In recent years, the modern world is changing at an unprecedented rate and sets the same rapid pace of life for each of us. In a powerful flow of events it is important to keep your hand on the pulse of the latest news, which appear every minute. The surest way to get information first is the Internet. Therefore today online publications on the efficiency are not inferior to any other media. Faster, more interesting, more qualitative – the bar for journalists is set high and requires a good level of professionalism and dedication. Justine Forster, the editor-in-chief of US most visited women’s website Fashion Observer , and the project manager, Ginger Gimson, are firsthand about the value of time and what it means to always be online and stay first in your business.